A quick look at the pet industry trends that went viral in 2024. (Source: Pexels)2024 was an eventful year not just for humans but also for their furry companions. From plant-based diets to pet perfumes taking over the market and the Internet algorithm, this year saw significant changes that reshaped the lives of pet owners and their beloved animals. Indianexpress.com spoke to industry experts and gained valuable insights.Shift toward fresh and balanced dietsPet parents in India are increasingly prioritising healthier and more balanced diets for their pets, moving away from traditional processed foods, according to Rashi Narang, founder and creative director of Heads Up For Tails. “This shift is fueling the rapid growth of India’s pet food market, valued at approximately $843.89 million in 2024 and projected to reach $1.98 billion by 2030 at a CAGR of 15.37 per cent as per GlobeNewswire,” said Narang.Brands are meeting this demand by offering preservative-free, wholesome meals for pets, making it easier for owners to ensure their pets’ health without compromising on convenience. Ingredient transparency has also become a priority, with many brands focusing on high-quality proteins, superfoods, and probiotics. “Pet parents now prefer premium, natural components free from artificial colors, additives, and preservatives,” said J S Rama Krishna, Business Head at Carniwel.Celebrating special moments with petsThe festive season isn’t just for humans anymore—pet parents are increasingly looking for ways to celebrate with their pets. “About 56 per cent of pet parents in India consider their pets as family, driving demand for festive accessories and themed products,” said Narang. From Christmas collars to Diwali outfits, pet-friendly festive collections have grown in popularity, making celebrations more inclusive.Increasing awareness around pet grooming and spasRegular grooming has become a key part of pet care. Dr Rachana from East Coast Pet Hospital, Chennai, said, “Neglecting grooming during colder months can lead to dryness and irritation.” Specialised grooming and spa services, where groomers don’t just style but sing, cuddle, and treat each pet as their own, are gaining traction. Toys like cat scratchers and roller balls keep pets engaged while promoting mental well-being. (Source: Pexels)Rise in pet adoption and rescue cultureAccording to Narang, pet adoption in India is thriving with an estimated 600,000 adoptions annually. “However, there remains a huge number of animals needing homes, with over 60 million cats and dogs living on the streets and another 8.8 million in shelters,” she said. She claimed that organisations like the Heads Up For Tails Foundation conducts adoption drives twice or thrice every month, helping over 500 dogs and cats find their forever homes in 2024, and that over 200 streeties were adopted at their stores and warehouses across the country.Increased focus on pet health and wellnessHolistic wel
Gio. Gen 9th, 2025
