Consumer behavior in 2024 was heavily shaped by economic uncertainty and shifting societal priorities, according to Datassential’s 2024 year-end review. The research firm noted that concerns about inflation affected how people approached spending and saving, leading many consumers to prioritize value and convenience but remain cautious about overspending.While consumers valued convenience, they also valued wellness. “Health and wellness trends are ever evolving, but consumers are now perhaps more than ever navigating the balance between indulgence and healthful eating. … the popularity of GLP-1 treatments, like Ozempic, is changing how people view weight management and diet culture,” wrote Datassential. The firm noted that this leads to opportunities for both “indulgent comfort foods” and “functional, health-oriented options.”Consumers buying “little treats” also defined 2024, according to the research. “Snacking is back in a big way, with ‘little treats’ becoming a cornerstone of consumer routines. As people continue to seek moments of joy in their day, snackable indulgences, mini desserts and on-the-go options are gaining traction.”Another 2024 trend noted in the report was the boundaries between restaurant segments becoming “increasingly murky.” QSRs are incorporating premium menu items and borrowing elements from fine dining. This blending “creates opportunities for innovation while challenging traditional business models,” said Datassential.The demand for global cuisines is continuing to surge as well. “From the rise of West African spices to a renewed love for regional Mexican and Chinese dishes, foodservice and retail alike are embracing diverse flavors to attract adventurous eaters.”Datassential also recently predicted what foods and flavors it anticipates will “dominate” menus and retail shelves in 2025 in its 2025 Flavors to Watch report.Some of the trends to watch included saffron, fat-washing, short ribs and pastina.
Lun. Gen 6th, 2025
