Instagram CEO Adam Mosseri has issued a warning about the rise of fake AI-generated content on social media. In a series of posts on Threads, he stressed the importance of being discerning about the source of content before sharing it.
Mosseri pointed out that technology has advanced to the point where it is becoming increasingly difficult to distinguish between real and fake images and videos. He cited examples like the movie Jurassic Park and the video game Golden Eye for N64, which were groundbreaking at the time but now seem crude in comparison to the capabilities of generative AI.
He also emphasized the need to consider the credibility of the person or institution behind a claim, not just the content itself. This is especially important in the age of AI-generated content, where it can be difficult to determine the authenticity of a post.
While Instagram’s parent company Meta has implemented labeling for AI-generated content, Mosseri acknowledged that some may still slip through the cracks. He advised users to always consider who is speaking and to bring a discerning mind when consuming content.
The rise of fake AI-generated content has significant implications for the spread of misinformation and the trustworthiness of social media platforms. As technology continues to advance, it will be increasingly important for users to be critical and cautious about the content they consume and share.
In conclusion, Mosseri’s warning serves as a reminder for users to be mindful of the source and credibility of content on social media, especially in the face of rapidly advancing technology.