Trump Media & Technology Group (DJT), the company behind Truth Social, is expanding into financial services with the launch of Truth.Fi, a platform focused on cryptocurrencies and customized exchange-traded funds (ETFs).The move marks the latest venture by Trump-affiliated businesses into digital assets, following investments in World Liberty Financial, a decentralized finance (DeFi) protocol, and the recent launch of the TRUMP and Melania memecoins on Solana, which sparked a speculative frenzy.Investment Strategy and Market ReactionTrump Media’s board has approved a $250 million investment into major asset manager Charles Schwab (SCHW), according to an SEC filing. The funds may be allocated to:Customized separately managed accounts (SMAs)
Tailored exchange-traded funds (ETFs)
Bitcoin (BTC) and other cryptocurrencies like Ripple’s XRP
Crypto-related securities and NFTs
Charles Schwab will also provide strategic guidance for Truth.Fi‘s investment approach.The current TruthFi.comi website presents insights on DeFi and crypto meme coins. “We look forward to launching Truth.Fi, introducing TMTG’s investment vehicles, and unlocking synergies,” said TMTG CEO and Chairman Devin Nunes. “Truth.Fi is a natural expansion of the Truth Social movement. We began by creating a free-speech social media platform, added an ultra-fast TV streaming service, and now we’re moving into investment products and decentralized finance. Developing American First investment vehicles is another step toward our goal of creating a robust ecosystem through which American patriots can protect themselves from the ever-present threat of cancellation, censorship, debanking, and privacy violations committed by Big Tech and woke corporations.”The company expects to launch Truth.Fi’s products and services, including multiple investment vehicles, in 2025 as new partnerships are finalized, funding is allocated, and regulatory approvals are obtained.TMTG’s mission is to challenge Big Tech’s control over online discourse by creating an open internet where free speech thrives. The company operates Truth Social, a social media platform designed as a refuge from corporate censorship, and Truth+, a TV streaming service offering family-friendly live channels and on-demand content.Following the announcement, DJT shares surged 10.4% in Wednesday’s trading session.Trump’s Growing Influence in CryptoThe launch of Truth.Fi signals Trump’s deeper involvement in the crypto space, a shift that has drawn both enthusiasm and skepticism from the industry.World Liberty Financial (WLFI)—a cryptocurrency venture backed by the Trumps—has accumulated over $398 million in digital assets, signaling a major shift in his engagement with the crypto industry.According to blockchain analytics firm Arkham, WLFI recently expanded its holdings by acquiring a significant amount of Ethereum (ETH), Bitcoin, XRP, and Tron (TRX).Trump’s Crypto Push: Policy & RegulationAlongside h
