According to the latest Packaged Facts Pet Food in the US report, the U.S. pet food market is expected to reach $54 billion in 2024, showing a 4.5% increase from 2023. While this growth is slower compared to the double-digit surges in recent years, it highlights the continuous expansion of e-commerce in the industry.
E-commerce is projected to make up 40% of total pet food sales, surpassing $21 billion. The report also notes that the pandemic has significantly boosted online sales due to its convenience and contactless nature, and this trend is expected to persist. The aggressive market strategies of Amazon have played a crucial role in shifting consumer preferences from traditional brick-and-mortar stores to online platforms.
Following e-commerce, brick-and-mortar mass merchandisers and supercenters are the second-largest sales channel, with specialty pet stores and grocery outlets trailing behind. The shift towards online purchasing is predicted to continue, albeit at a slower pace, as economic pressures affect overall consumer spending. Despite these challenges, e-commerce remains a key driver of growth in the pet food industry.
The report also reveals that before the pandemic, the growth of the pet food market was driven by premiumization and higher-income households owning pets. However, recent gains are primarily due to price inflation in 2022 and early 2023, despite a decline in the dog population. The growth in 2024 is expected to slow down due to ongoing challenges with dog ownership and economic pressures on pet owners.
For more information or to obtain a copy of the report, click here. This comprehensive report provides up-to-date information and relevant data on the pet food market, examining the topic from various angles. It explains concepts in a clear and accessible manner, making it easy to understand for readers. Despite its informative nature, the report maintains an engaging style that captures the reader’s interest. With its balanced and comprehensive content, this report is a must-read for anyone interested in the pet food industry. Don’t miss out on this valuable resource.