OLIPOP is now officially a billion dollar brand (in fact, closer to $2 Billion) as they’ve just closed their Series C with J.P. Morgan, valuing the company at a $1.85 billion valuation. The brand has been profitable for the past year and the round closed at $50M.
This news follows the rapid growth OLIPOP has experienced since launching just 7 years ago. Some additional growth points underscoring the way OLIPOP is shifting Americans’ relationship to soda?Is the number one non-alcoholic brand in both dollar and unit growth contribution— outpacing legacy giants like Coca-Cola, Dr Pepper and Red Bull.
50% of this growth is incremental to legacy carbonated soft drinks.This means half of OLIPOP’s growth comes from new shoppers entering the category and current carbonated soft drink shoppers adding OLIPOP to their carts.Reaches nearly 1 in 5 households, solidifying its status as a household name.Is sold in almost 50,000 doors across the U.S.
Notable retailers include Walmart, Target, Wawa, Whole Foods Market, Kroger, Costco, Starbucks and more.
Achieved 25% adoption amongst Gen Z consumers.
