Ambitious plan aims to create 75,000 jobs and generate 3.5 billion baht by 2027.Thailand is making bold strides to establish itself as a global food hub through an ambitious initiative designed to transform its rich culinary heritage into a world-class soft power asset. This project, part of the “One Family One Soft Power” (OFOS) policy, aims to elevate Thai food’s global profile while creating over 75,000 jobs and contributing 3.5 billion baht to the economy by 2027. By combining tradition with technology, the initiative seeks to position Thailand’s vibrant food culture as a cornerstone of its international influence.Prime Minister Paetongtarn Shinawatra officially launched the programme, which underscores the government’s commitment to leveraging soft power in the food sector. Spearheaded by the Ministry of Industry through the Department of Industrial Promotion (DIPROM), the project focuses on four key activities:Upgrading One Village, One Thai Chef – Enhancing culinary skills and certifying chefs to meet global standards.
Developing Community Chef Restaurants and Local Thai Food – Empowering communities to strengthen their culinary potential.
Upgrading Community Food Innovation Centres – Promoting the use of regional agricultural resources and advanced technology to create high-value products.
Promoting Innovation in the Food and Beverage Industry – Boosting the global competitiveness of Thai food through innovation and creativity.
Minister of Industry Akanat Promphan highlighted the importance of soft power in generating significant economic value across 14 fields, including food, film, fashion, and tourism. Thai cuisine, he noted, is more than just sustenance; it embodies Thai culture, lifestyle, and creativity while reflecting a commitment to sustainability.Aligned with the Ministry’s mission to “reform the industry into a modern, clean, convenient, and transparent economy,” the initiative’s 2024–2027 operational plan includes collaboration between the government, private sector, and civil society to build a robust ecosystem for the Thai food industry. The plan not only aims to create jobs and careers but also to strengthen Thailand’s global reputation as a culinary powerhouse, ensuring opportunities for Thai people at all levels of society.The Ministry of Industry, through the Department of Industrial Promotion (DIPROM), has developed a comprehensive guideline for advancing soft power under the Soft Power Development Strategy Plan. This strategy is built on five key pillars:Study and creatively develop resources and cultural capital.
Develop personnel to drive Thai soft power initiatives.
Enhance business capabilities to support sustainable growth in the soft power sector.
Promote Thai soft power on a global scale.
Provide supportive measures to strengthen efforts in soft power promotion.
Under this framework, DIPROM’s soft power promotion project in the food sector includes four primary activities:Upgrading One V
Gio. Dic 26th, 2024
