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Deep fakes are a growing concern in the world of AI, as they allow for the creation of fake photos, audio, and video that are almost indistinguishable from the real thing. While social media has been a popular platform for distributing deep fakes, Instagram head Adam Mosseri believes it can also play a role in debunking them.
The main method used to create deep fake videos is through generative adversarial networks (GAN), where one AI model generates a fake video and another attempts to identify it. However, newer diffusion models like DALL-E 2 are becoming more popular. These models take real video footage and make changes to create a large number of variations, making them easier to use with text prompts.
Examples of deep fakes include Morgan Freeman and Tom Cruise, as well as Martin Lewis promoting a crypto scam. Mosseri believes that social media can help flag fake content, but it is not perfect and individuals should consider the source of the content. As technology continues to improve, it is important for viewers to be discerning when consuming content and for internet platforms to label content generated by AI.