Non-crypto firms are actively muscling into digital assets.We asked Revolut, Robinhood, and Fidelity Digital Asset Management among other firms to share what they’re watching in 2025.Their answers covered AI, regulation, tokenisation and much more.Wall Street’s coming for crypto.Over the past 12 months, traditional finance has muscled into the realm of digital assets like never before.In 2024, industry powerhouses like BlackRock and Franklin Templeton launched spot Bitcoin exchange-traded funds; and fintechs like Robinhood and Stripe announced plans to acquire crypto companies.Elsewhere neobank Revolut and bank-funded firms like Zodia Custody expanded their crypto offerings.Sixteen years after Satoshi Nakamoto launched Bitcoin as an alternative to the system that created the 2008 financial crisis, crypto has become part of that very system.The traditional finance, or TradFi in crypto parlance, creep shows no sign of stopping.So what’s next? We asked leading fintechs, asset managers, banks and crypto firms backed by traditional finance players what they’re looking for in 2025.Julian Sawyer, CEO, Zodia CustodyThe next year will be pivotal: a bullish outlook on digital assets with greater global clarity on regulations are set to make 2025 perhaps the most pivotal year for growth.Many are optimistic that the US will prioritise codifying regulations, helping it catch up with mature markets and drive innovation.In particular the recently nominated Securities and Exchange Commission chair is expected to support the implementation of a digital asset regulatory framework and overturn the SAB 121 guideline, providing further clarity and confidence to investors.In Europe, the full introduction of the long-gestating Markets in Crypto-Assets, or MiCA, legislation will mean investors and industry participants will have a clear runway, helping to bring previously disparate regulatory approaches together and put Europe on a far stronger footing.There are reasons to be optimistic beyond regulation.Tokenisation of real-world assets is perhaps the single-most important innovation that will truly unleash the potential of digital assets, as businesses and institutions seek more efficient ways to digitise and trade tangible assets.These trends signal a maturing industry, expanding blockchain’s utility-expanding cryptocurrencies.As trust grows, 2025 could mark a new era of institutional and retail participation, reinforcing digital assets as an integral part of the global financial landscape.Leonid Bashlykov, head of product — crypto, RevolutThe crypto industry finds itself on a great footing heading into 2025, particularly given the recent all-time highs we’ve experienced in recent weeks.A shift in the political situation in the US could create a positive path for crypto’s future globally.2025 was always going to be big from a regulatory perspective no matter the SEC’s stance thanks mainly to the advent of MiCA across the European Economic Area, whic
Ven. Gen 10th, 2025
