Dong Cao, Manuel Baigorri, Vinicy Chan and Pei Li 1 min read(Bloomberg) — Mobvista Inc. is exploring a sale of its mobile advertising platform Mintegral after receiving interest from prospective buyers including US private equity firm Bain Capital, according to people familiar with the situation.Most Read from Bloomberg Detroit’s Michigan Central Is the Building Revival Story of 2024 Migrant Crisis Pushed US Homelessness to Record High in 2024 Mobvista, controlled by co-founders Duan Wei and Clement Cao via Seamless Technology Ltd., is working with a financial adviser to evaluate options including a potential sale of Mintegral, said the people, asking not to be identified because the deliberations are private.Considerations are preliminary and may not lead to any transaction, the people said. Other suitors for the business could also emerge, they added.Representatives for Mobvista and Bain Capital declined to comment.Mobvista shares have surged almost 190% this year in Hong Kong, valuing the company at about $1.7 billion.Founded in 2013, Mobvista provides advertising and analytics tools for app developers and marketers. It has 18 offices globally, according to its website, and has expanded over the years both organically and via acquisitions. Its shareholders include Singapore state investor GIC Pte with a roughly 5% stake. Mintegral is a data-driven, programmatic, and interactive advertising platform for mobile apps.Most Read from Bloomberg Businessweek What Will Elon Musk Do in 2025? How Elon Musk Took Over America Phil Knight Is Using His Nike Fortune to Make Oregon a Football Powerhouse Two Things Bluesky Needs to Become the Ultimate Sports Companion ©2024 Bloomberg L.P.Terms and Privacy Policy
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