Middle East Fintech Giant Tabby Soars: Reflections of a Cashless Future 

Buy Now, Pay Later (BNPL) is transforming the Middle Eastern market, with Tabby at the forefront of this revolution.Tabby achieved a $3.3 billion valuation after a $160 million Series E funding round, making it MENA’s most valuable fintech.Its widespread use in daily transactions—from small purchases like coffee to services like Uber—demonstrates its deep market penetration.Backed by Blue Pool Capital and Hassana Investment Company, Tabby’s transaction volumes have exceeded $10 billion in under 18 months.Acquisition of Tweeq positions Tabby for further innovation in the remittance sector, with plans for flexible, staggered payments.Tabby is exploring an IPO in Saudi Arabia, signaling its readiness to lead the Middle East toward a cashless economy.The company’s growth represents a blueprint for the region’s digital and financial future.In the bustling, sun-drenched markets of the Middle East, a financial revolution unfolds where traditional credit cards once struggled to gain a foothold. Here, Buy Now, Pay Later (BNPL) is not just an amenity—it’s a game-changer. And leading the charge is Tabby, the fintech powerhouse that now stands as MENA’s most valuable, bolstered by a staggering $160 million Series E funding round that catapulted its valuation to $3.3 billion.In glitzy malls and vibrant souks, consumers reach for their Tabby Cards not just for indulgent e-commerce splurges but for everyday purchases—a testament to how deeply Tabby has embedded itself into daily life. From grabbing a morning cappuccino to booking an Uber, Tabby seamlessly weaves financial flexibility into the fabric of modern consumption patterns.Powered by growth equity titan Blue Pool Capital and the formidable Hassana Investment Company, Tabby’s trajectory has been meteoric. In under 18 months, not only has it doubled its valuation, but its transaction volumes have soared past the $10 billion mark. Shoppers from Riyadh to Dubai, and beyond, are drawn to the allure of financial options that empower them rather than burden.But Tabby’s ambitions stretch further. Having acquired Tweeq, a digital wallet firm, it sets its sights on remittances—a sector ripe for innovation. In this realm, Tabby plans to offer something its peers can’t: flexible, staggered payments that could transform the bustling remittance corridors between the UAE and India.Amidst brewing challengers, Tabby stands poised and unflinching, with whispers of a pioneering tech IPO on Saudi soil. The Middle East is readying for a cashless crescendo, with Tabby tuning the strings of tomorrow’s economy. As it scales ever higher, it carries with it not just the hope of a financial renaissance, but a blueprint for the region’s digital future.The Financial Revolution in the Middle East You Can’t Ignore!OverviewIn the burgeoning financial market of the Middle East, the Buy Now, Pay Later (BNPL) model, championed by Tabby, is creating a seismic shift in consumer behavior. Following a signifi