MicroStrategy rebrands as Strategy, leaning further into its bitcoin commitment 

MicroStrategy (MSTR) announced a splashy rebrand Wednesday that underscored its commitment to its cryptocurrency strategy.The company said it will now do business under the name Strategy and changed its logo to a bitcoin symbol. In its announcement, Strategy said it is “the world’s first and largest Bitcoin Treasury Company.”Shares of the company were down about 2% on Wednesday and were little changed after the midday announcement. Year to date, the stock is up 17% against bitcoin’s more modest 1% gain.The company said in a regulatory filing Monday that it holds more than 470,000 bitcoins purchased over the years for an estimated $30 billion. It began buying bitcoin in 2020.The company recently sold preferred stock at a discount to fund its bitcoin investments and has said it plans to raise $42 billion over the next three years as part of the strategy.Once a small software firm, it is now the world’s largest bitcoin holding company, and its spending spree on the cryptocurrency has seen the stock outperform bitcoin handily over the last five years.Strategy shares soared on the heels of the election of crypto-friendly US President Donald Trump as part of the so-called Trump trade, but more recent bitcoin purchases have received a cooler reception as uncertainty surrounding Trump’s economic policies puts crypto stocks under pressure.New tariffs on China, Canada, and Mexico announced Monday, for example, sent crypto stocks tumbling along with the broader market.The company is set to report fourth quarter earnings after the bell Wednesday.Analysts tracked by Bloomberg expect the company to report earnings per share of $0.02 and revenue of $124 million. Eleven of the analysts tracked by Yahoo Finance hold a Buy rating on the stock. Shares of MicroStrategy fell sharply after its third quarter earnings results in October, which missed analysts’ forecasts, just as the company unveiled its $42 billion capital plan. Michael Saylor, chairman and CEO of MicroStrategy. (AP Photo/Rebecca Blackwell) · ASSOCIATED PRESSLaura Bratton is a reporter for Yahoo Finance. Follow her on Bluesky @laurabratton.bsky.social. Email her at [email protected] here for the latest stock market news and in-depth analysis, including events that move stocksRead the latest financial and business news from Yahoo Finance