To help enhance financial literacy among young Americans, Intuit, in collaboration with the NFL’s Inspire Change initiative and the New Orleans Saints, hosted a Financial Literacy Forum on February 4, 2025, as part of the Super Bowl LIX festivities in New Orleans, LA. This event marked the kickoff of Intuit’s nationwide forum series leading up to Financial Literacy Month in April.A Dynamic Learning Experience
Three schools from within the city participated and each brought about 120 high school students along with their teachers. The event introduced essential financial concepts in an engaging and interactive format.
The students engaged in a panel discussion featuring New Orleans Saints linebacker Demario Davis and LSU basketball star Flau’jae Johnson, who shared personal insights and experiences on the importance of financial literacy and how to achieve financial goals.
Then, students participated in three hands-on breakout sessions covering budgeting, credit, and taxes, using interactive simulations and gamified learning experiences. The event concluded with a tailgate-style celebration featuring music and entertainment, reinforcing the idea that learning financial literacy can actually be fun.
February 4, 2025 — Students learn core financial literacy concepts through interactive simulations … [+] at Intuit for Education’s Financial Literacy Forum during Super Bowl Week.Image used with permission from Intuit
Enhancing Financial Literacy Nationwide
This event is the first in a series of Financial Literacy Forums that will take place across the country as part of Intuit’s broader mission to empower 50 million students with financial literacy education by 2030. Similar forums are scheduled in the San Francisco Bay Area in collaboration with the San Francisco 49ers (March 21), Washington, D.C. with the Washington Commanders (March 26), Los Angeles with the Los Angeles Clippers (April 1), and San Antonio during the NCAA Final Four Fan Fest (April 4-7).
In a Zoom interview, Dave Zasada, Vice President of Education and Corporate Responsibility at Intuit, discussed the purpose of the forum series. “These financial literacy forums are designed to ultimately introduce students to critical personal finance concepts. We hope to get them interested enough that we inspire them to want to learn more,” Zasada said.
The company also developed Intuit for Education, which offers over 150 hours of free resources on personal and entrepreneurial finance. According to Zasada, the platform has been used by over two million students since its launch over a year ago.
As part of its commitment to expanding financial literacy, Intuit also announced the launch of the Hour of Finance Challenge, a free, interactive competition designed for middle and high school students. The challenge offers real-world lessons on key financial topics, including taxes, budgeting, and investments, all designed to be completed in under an hour. It allows students to apply thei