The regulatory landscape for fintechs and financial services companies operating in the European Union is expected to undergo significant changes this year, with new standards, guidelines, and rules governing payments, data privacy, digital assets, and more.
In this week’s edition of Finovate Global, we caught up with Maya Shabi, Senior Risk Strategist with EverC, a firm that provides tech-driven risk management solutions for ecommerce companies. In our extended conversation, Shabi discusses the policy and regulatory changes that are expected in the EU in 2025, what these changes are designed to achieve, and how they will impact fintechs, financial services companies, and their customers.
Founded in 2015, EverC offers a fully-automated, AI-driven, cross-channel risk management platform that helps drive growth for innovators in the online seller ecosystem. With domain expertise in risk intelligence, data science, and payments, EverC scans 30 million items a day — more than 10 billion products since inception — helping businesses detect and remove high-risk merchants, products, and services so they can safely grow and expand into new verticals and new markets.
In your opinion, did the regulatory environment of 2024 help or hinder innovation in fintech and financial services in the EU?
Maya Shabi: The EU’s regulatory push has been a double-edged sword for innovation in fintech and financial services. On the one hand, clear and consistent rules across member states have lowered barriers to entry, making it easier for fintech companies to collaborate, innovate, and scale across the EU. On the other hand, tighter regulations come with higher compliance costs and can limit the flexibility that’s often critical for driving rapid innovation. Given how quickly crime risks evolve in the financial sector, especially with the advent of AI, I see the overall impact of EU regulations as balanced — supporting innovation in some areas while slowing it down in others.
One early issue will be compliance with the Instant Payments Regulation (IPR). What is this policy about? What are the implementation challenges and what are the opportunities for those that get it right?
Shabi: The Instant Payment Regulation (IPR) is designed to make instant euro payments secure and accessible across the EU. Its goal is to modernize the region’s payments landscape by improving the speed and efficiency of transactions within the Single Euro Payments Area (SEPA). SEPA is a broad payment integration initiative that allows consumers and businesses to make cross-border euro payments under the same conditions as domestic transactions, simplifying and unifying payments across EU member states and a few neighboring countries.
With the IPR in place, PSPs must offer instant payment services that process transactions within 10 seconds and are available 24/7 for all euro payments. For European consumers, this means faster, more reliable payments without delays —even during wee