Lloyds Banking Group is working on a new offering with fintech start-up Doshi designed to “help students master essential financial skills”, FinTech Futures can reveal.Lloyds and Doshi launch co-branded financial education app for studentsLaunching today, the pair have co-created a white-label financial knowledge app featuring over 150 gamified lessons on subjects ranging from paying taxes and managing credit card debt, to investing in stocks and retirement planning.Contextual learning with AIThe co-branded app supports users’ rewards for each lesson completed, the ability to set financial goals, and an AI assistant which, fine-tuned by Doshi, seeks to further support and personalise students’ learning paths.“We’ve not only used the tool as an AI assistant where you can ask any type of question, but we’ve also embedded it in the context of the learning experience, like understanding different types of ISAs for example”, Daniel Rose, founder and CEO of Doshi, says in an interview with FinTech Futures.The app will initially be available to 100,000 Lloyds student account holders through a pilot programme. Participants will need to sign up to Doshi independently to begin using the app, with the pilot expected to run until around the beginning of Q3 2025.“We’ll monitor the results of the pilot over the next six months, with the pilot to run until the end of July. In the meantime, we’ll look to assess what the next steps look like,” Rose continues. “Over time, as we evolve the partnership, the idea is to integrate this as a permanent feature within the Lloyds banking app.”Knowledge for lifeDoshi has been collaborating with the group since April, through the Lloyds Launch Innovation Programme, which the bank leverages to bolster its proximity to the fintech sector.“Our partnership with Doshi allows us to maximise our reach and enhance engagement with students and young people,” adds Tamara Van Den Ban, propositions director at Lloyds Banking Group.“By focusing on financial education from a young age, customers are empowered to better understand the world around them and be set up to make financial decisions at key life moments,” she states.Founded in 2021, Doshi currently provides white-label financial education solutions to over 15 banks and financial institutions, including TSB, and more recently, Market Harborough Building Society, which launched its own financial education app through fintech in November.
Mar. Feb 11th, 2025
