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Darryl Shaw, the group operations director of Everbright Hotels, recently encouraged companies to embrace the eco-revolution without hesitation. He made this statement as the keynote speaker at the annual Christmas dinner of Wrexham Business Professionals. As a company that is already leading the way in the net-zero movement, Everbright is committed to continuing its efforts in North Wales. The award-winning hotel group has announced a £2 million carbon reduction plan for its properties, including Rossett Hall Hotel and The Wild Pheasant Hotel.
During his speech, Mr Shaw emphasized that the benefits of going green far outweigh any concerns about the initial investment costs. He explained that the decision to implement a carbon reduction plan came after Everbright acquired Rossett Hall in 2015. Through extensive research and consultations with experts, the company fully embraced sustainability initiatives and has seen the positive impact on both financial and environmental fronts.
Everbright’s commitment to sustainability has earned them the title of Sustainable Luxury Hotel Group of the Year. Their flagship property, Llandudno Bay Hotel, also won the Green Innovation Award for the North Wales and West Cheshire Region at the 2024 British Chambers of Trade Awards. Mr Shaw shared that while the cost of installing green technology at the Bay was significant, the resulting efficiencies have allowed the company to recoup the investment in just two years.
The changes at Llandudno Bay Hotel, overseen by green energy consultants Aqualogik Limited, included the reconfiguration of heating and water systems, resulting in significant energy bill reductions and an estimated 90 tonnes of decarbonisation annually. Mr Shaw highlighted the financial benefits of these changes, especially in the face of rising energy prices. He urged other companies to follow suit and embrace greener energy alternatives.
The news of Everbright’s commitment to sustainability is significant in the current climate, where environmental concerns are at the forefront of many industries. By leading the way in the net-zero movement, Everbright is setting an example for other companies to follow and showing that going green can also be financially beneficial.