Allocations to private markets continue to rise 

Almost three-quarters (73 percent) of global institutional investors expect private markets investments to outperform Public Markets over the next five years, according to the seventh Private Markets Study published by Aviva Investors.The annual research, conducted in September and October 2024, captures responses from 500 institutional investors, including corporate DB and DC pension plans, public and government pensions, insurers and financial institutions in Europe, North America and Asia, which together represent combined assets of $4.3 trillion.Whilst ‘diversification’ was highlighted by most respondents (70 percent) as their main reason for allocating to Private Markets today, the ability of these assets to provide an illiquidity premium is expected to become an increasingly important characteristic. 47 percent of investors expressed this as being a k