If you haven’t heard, 2025 is the year of fintech spring. The chill has been taken out of the industry as investors regain confidence, new startups can launch with less risk, and established players are doubling down on new technologies to meet evolving customer demands. From fresh AI applications to the new uses for embedded finance, fintech is experiencing a renewed momentum.
Fortunately, catching up on what’s new and what’s next is as easy as attending FinovateEurope, which is taking place 25 through 26 February in London. The agenda not only features keynote presentations from the region’s top thought leaders, it will also showcase the latest technology available on the market today with live demos from more than 30 fintechs. Register today to get a discount and secure your spot!
To maximize your time spent, each session will highlight some of the newest themes and trends in the industry today. Here are some of the major trends you can expect to see unfolded and explained on stage.
Why it matters: Embedded finance has been trending upward in fintech over the past few years, and for good reason. It helps organizations add seamless, contextual financial experiences for their customers, but it has also added the potential for banks and financial services companies to add a new revenue stream through Banking-as-a-Service (BaaS). Best of all, it allows both companies and banks to focus on their core competencies while enriching the user experience.
What’s happening: Embedded finance has proven its utility in the payments and lending worlds, allowing businesses to embed payments tools and lending capabilities into their existing website or mobile app. Now, embedded finance is moving beyond payments and lending into sectors like insurance, healthcare, and logistics.
Where you’ll see it: Over the course of the two-day FinovateEurope conference, multiple conversations on embedded finance and BaaS will take the stage. Be sure to check out:
This executive briefing on embedded finance titled, “How financial institutions can capture the huge opportunity of embedded finance & embedded banking in both retail & commercial banking.” The session will discuss opportunities for banks to expand their distribution footprint at a relatively low cost, consider risks in BaaS, how to find a competitive strategy, and more.
This power panel titled, “BaaS powered embedded lending is on the rise and is moving beyond buy now pay later – how can financial institutions capture the opportunity?” The panel will look at the rise of lending integrations, the role of AI in risk assessment, embedded finance regulation, and more.
Why it matters: The EU AI Act is set to be one of the most comprehensive AI regulations in any region. The regulation went into force in August of 2024 and is poised to shape how banks and fintechs develop and deploy artificial intelligence. The act focuses on transparency, accountability, and controlling risks, especially